Briefly: The European smartphone market within the first three months of this 12 months registered the bottom Q1 cargo whole since 2013 in accordance with a brand new report from Counterpoint Analysis. Shipments of telephones within the area slid 12 % 12 months over 12 months to only 49 million in Q1.
Samsung maintained its place as Europe’s prime smartphone vendor with a 35 % share of the market regardless of seeing shipments decline 16 % YoY. Apple completed in second place with a 25 % piece of the pie however skilled six % detrimental progress.
Each corporations launched new gadgets in the course of the interval – Samsung with its Galaxy S22 collection and Apple with its third-gen iPhone SE.
Xiaomi took the bronze because of its 14 % cargo share however was the most important loser 12 months over 12 months as its shipments declined 36 % in comparison with the primary quarter of 2021.
The one top-five vendor with constructive progress in Europe in Q1 was realme, a Chinese language-based Android smartphone maker. The agency grew 67 % 12 months over 12 months, from a two % share to a 4 % share.
Counterpoint cited plenty of elements that led to the quarterly dip together with continued element shortages, extra pandemic lockdowns in China, regressing financial circumstances and the struggle between Russia and Ukraine.
The scenario is simply anticipated to worsen earlier than it improves, particularly in Q2 as the price of residing reaches report highs.
Picture credit score: Daniel Romero