HONG KONG, Nov. 23, 2021 /PRNewswire/ — Kuaishou Expertise (HK:1024) (the “Firm” or “Kuaishou”), a number one content material neighborhood and social platform, right now introduced its unaudited consolidated outcomes for the three months and 9 months (“Third Quarter”) ended September 30, 2021.
Third Quarter 2021 Key Monetary and Working Highlights
• Common DAUs on Kuaishou APP had been 320.4 million, representing a rise of 17.9% from 271.7 million for a similar interval of 2020.
• Common MAUs on Kuaishou APP had been 572.9 million, representing a rise of 19.5% from 479.4 million for a similar interval of 2020.
• Common day by day time spent per DAU(1) was 119.1 minutes, representing a rise of 35.0% from 88.2 minutes for a similar interval of 2020.
• Common on-line advertising and marketing companies income per DAU(1) was RMB34.0, representing a rise of 49.8% from RMB22.7 for a similar interval of 2020.
• Whole GMV of e-commerce transactions facilitated on our platform(2) was RMB175.8 billion, representing a rise of 86.1% from RMB94.5 billion for a similar interval of 2020.
• Whole income elevated by 33.4% to RMB20.5 billion from RMB15.4 billion for a similar interval of 2020. Amongst whole revenues, on-line advertising and marketing companies elevated by 76.5% to RMB10.9 billion from RMB6.2 billion for a similar interval of 2020. As a share of the entire income, on-line advertising and marketing companies contributed 53.2%, whereas reside streaming contributed 37.7%. The remaining 9.1% got here from different companies.
Mr. Cheng Yixiao, Co-founder, CEO and CPO of Kuaishou mentioned, “We achieved encouraging outcomes throughout our companies within the third quarter of 2021. The typical MAUs, DAUs and common day by day time spent per DAU on Kuaishou App all reached new file highs. We additional strengthened our monetization capabilities in the course of the quarter by constructing upon the continued enhance in our private and non-private area visitors. Past our personal enterprise improvement focus, we additionally leveraged our benefits and assets to fulfil our company social tasks. We actively help the event of China’s new digital infrastructure and assist drive the continual enchancment of digital companies infrastructure in rural areas. Going ahead, we’ll proceed to contribute to industry-wide technological innovation and the general improvement of our society, advancing our mission to assist folks discover their distinctive model of happiness.”
Notes:
(1): Key working knowledge are these on Kuaishou App for the intervals indicated
(2): Positioned on or directed to our companions via our platform
BUSINESS REVIEW AND OUTLOOK
We achieved sturdy person development within the third quarter of 2021 with common DAUs, common MAUs and common day by day time spent per DAU on Kuaishou App all hitting file highs, because the modifications in June to realign our person and product groups and facilitate full-cycle person administration began to take impact and our enriched content material, services continued to optimize person expertise. These modifications, coupled with our steady efforts to unlock our monetization potential and to empower content material creators, advertisers in addition to retailers, drove our whole revenues to succeed in RMB20.5 billion within the third quarter of 2021, representing a year-over-year enhance of 33.4%.
Inspired by the promising outcomes of our June realignment, we initiated a serious organizational restructuring, which was accomplished by the tip of September. This broader restructuring successfully reworked our enterprise from a function-based system to a enterprise unit-based one geared toward strengthening the closed-loop system of various enterprise streams and enhancing effectivity. The organizational improve permits us to distribute and mobilize assets extra successfully, and in the end improves our total organizational capabilities and effectivity.
Ecosystem
Within the third quarter of 2021, common DAUs and common MAUs on the Kuaishou App reached 320.4 million and 572.9 million, respectively, every growing by 17.9% and 19.5% year-over-year, accelerated from 11.9% and 6.7%, respectively, for the second quarter of 2021. These will increase had been pushed by the improved person acquisition effectivity and retention charge. The rising person engagement and activeness additionally benefited from our fixed efforts to deepen and broaden our content material, product and repair choices, in addition to to refine our industry-leading know-how for extra environment friendly and customized content material suggestion. Furthermore, the continual diversification of use case eventualities has additional deepened person participation in our ecosystem. Pushed by these efforts, the typical day by day time spent per DAU on the Kuaishou App elevated by 35.0% year-over-year, to just about 120 minutes within the third quarter of 2021.
With respect to content material, via steady enchancment in provide and constructing distinctive flagship content material verticals, we strived to fulfill extra numerous and evolving wants of our customers. Our industry-leading Kuaishou Playlet (快手短劇) has attracted a rising variety of creators to provide extra premium quick performs, which inspired steady content material consumption and strengthened person stickiness. Within the third quarter of 2021, greater than 850 quick performs had been seen greater than 100 million occasions, every on a cumulative foundation, and DAUs of quick performs reached 230 million on Kuaishou App, accounting for an increasing proportion of whole video views and time spent on our platform.
Sports activities is one other content material vertical through which we excel. We mixed information, sports activities occasions broadcasting and interactive person actions collectively as a brand new trial for sports activities content material operation, which has enabled interplay and time spent on sports activities vertical to increase past the occasion itself. Additionally, with greater than 40 lined sports activities classes and numerous consumption eventualities, whole person time spent on sports activities content material within the third quarter of 2021 was greater than 1.5 occasions increased than the identical interval of final 12 months. Specifically, because the quick video and broadcasting associate in China for the Tokyo 2020 Summer season Olympics, we carried out profitable content material operations and drove the Olympics-related video views to an combination of 73 billion occasions, with a complete of 6 billion interactions on Kuaishou App by August 2021.
One other hallmark of our platform is social belief. We continued to construct and reinforce our trust-based social community, which is one among our core worth propositions and key differentiators. The variety of pairs of mutual followers on the Kuaishou App reached over 14 billion on a cumulative foundation by the tip of the third quarter of 2021, growing by 59% year-over-year. We now have been putting emphasis on constructing mutual following relationship and conversion in single column feeds, serving to customers, significantly the brand new ones, to ascertain social mentalities and social stickiness.
On-line advertising and marketing companies
We achieved sturdy on-line advertising and marketing companies development within the third quarter of 2021, with income reaching RMB10.9 billion within the third quarter of 2021, up 76.5% year-over-year, primarily as a result of highly effective visitors development, and the rising variety of advertisers, as we continued to build up extra insights and iterate our advert platform to enhance concentrating on accuracy and advertiser expertise.
Throughout the third quarter of 2021, our common day by day visitors, represented by common DAUs multiplied by common day by day time spent per DAU. elevated by almost 60% year-over-year on Kuaishou App. To optimize person expertise, we have now created extra native promoting content material and supplies. Pushed by elevated market recognition by extra advertisers and our expanded gross sales protection in addition to enhanced service capabilities, the variety of energetic advertisers on our platform within the third quarter of 2021 continued to develop steadily year- over-year and quarter-over-quarter.
Model commercial stays one among our strategic priorities. Attracted by the huge person attain and premium content material on our platform such because the Tokyo 2020 Summer season Olympics, {industry} leaders in fast-moving client items, cars, e-commerce, magnificence and cosmetics, family home equipment and sportswear carried out particular advertising and marketing campaigns on our platform within the third quarter of 2021, gaining all-around successful ends in their model recognition, reputation and gross sales conversion. We now have additionally been making progress in enhancing the professionalism of our direct gross sales staff, particularly our key account staff, to empower advertisers with extra skilled and timelier companies. Boosted by these efforts, model advertisers on our platform recorded a excessive double-digit development year-over-year within the third quarter of 2021.
Dwell Streaming
As one of many pillars of our platform and the extremely engaged person neighborhood, our reside streaming ecosystem continues to prosper with income reaching RMB7.7 billion within the third quarter of 2021, enhancing with a 7.4% quarter-over-quarter development. Specifically, in the course of the third quarter of 2021, our common MPUs for reside streaming elevated by 3.6% quarter- over-quarter to 46.1 million, whereas month-to-month ARPPU additionally elevated by 8.8% year-over-year and three.7% quarter-over-quarter to RMB55.9.
On provide aspect, our content material creation activeness maintained at a excessive stage, as we collaborated with expertise companies to draw skilled reside streamers and invested in high- high quality content material. As well as, we elevated our reside streaming content material publicity within the public area. All these efforts resulted in a steadily rising common DAU penetration charge of reside streaming, which elevated to 78% within the third quarter of 2021 from 66% within the first quarter of 2021.
Different companies together with e-commerce
Our different companies delivered income of RMB1.9 billion within the third quarter of 2021, growing by 53.0% year-over-year, primarily pushed by e-commerce. Our e-commerce GMV reached RMB175.8 billion within the third quarter of 2021, representing an 86.1% year-over-year enhance. The repeat buy charge of our e-commerce enterprise additional improved to over 70% in September 2021. These had been bolstered by our enhancing platform infrastructure and repair capabilities, which embrace, merchandise provide enrichment, service supplier community growth, enhanced platform governance and growing visitors publicity, which have strengthened our trust-based e-commerce enterprise mannequin and enabled us to proceed to optimize person expertise and discover new development potential.
With respect to Kwai Store (快手小店) , the closed-loop mode of our e-commerce enterprise, its contribution to the entire e-commerce GMV for the third quarter of 2021 elevated to 90.0% from 71.4% in the identical interval of 2020. Kuaishou Choice (好物聯盟) , our official platform of e-commerce product choice, was additional strengthened by optimized matching effectivity between influencers and retailers, in addition to diversified merchandise provide. Consequently, Kuaishou Choice accounted for an growing proportion of our whole e-commerce GMV within the third quarter of 2021, which once more, demonstrated the ability of our closed-loop ecosystem.
On branded merchandising, we achieved preliminary traction in selling model retailers significantly in key industries, equivalent to attire, fast-moving client items, electronics, residence home equipment, and jewelries. The early success strengthened retailers’ confidence in our capabilities and potential, resulting in additional enrichment of name retailers on our platform. Boosted by growing choices of name alternatives and classes, development of branded GMV surpassed the general GMV development, contributing to the next e-commerce penetration year-over-year within the third quarter of 2021.
Abroad
Within the third quarter of 2021, we carried out an organizational improve within the abroad markets, integrating operations staff, product staff and center workplaces in numerous areas to optimize enterprise collaboration and useful resource utilization effectivity.
Strategically, we have now been prioritizing key markets and specializing in merchandise, content material, know-how optimizations since mid-2021. Coupled with our relentless efforts on useful resource consolidation and effectivity enchancment within the abroad markets, our common MAUs within the abroad market continued to develop quarter-over-quarter within the third quarter of 2021, and we additionally delivered enhancements in our common DAUs to common MAUs ratio, person retention charge and person time spent, even if our abroad advertising and marketing spending was tightened sequentially.
On monetization, we have now began to check the waters with trial runs in reside streaming digital gifting and promoting within the abroad markets.
By way of accumulating regional expertise, and repeatedly maximizing synergy, we stay assured to realize additional improvement within the abroad markets.
About Kuaishou
Kuaishou is a number one content material neighborhood and social platform with its mission to be probably the most customer-obsessed firm on the earth. Kuaishou has relentlessly been specializing in serving its prospects and creating worth for them via the continuous innovation and optimization of its services. At Kuaishou, any person can chronicle and share their life experiences via quick movies and reside streams and showcase their skills. Working intently with content material creators and companies collectively, Kuaishou supplies product and repair choices that tackle varied person wants that come up naturally, together with leisure, on-line advertising and marketing companies, e-commerce, on-line video games, on-line knowledge-sharing, and extra.
Ahead-Wanting Statements
Sure statements included on this press launch, aside from statements of historic truth, are forward-looking statements. Ahead-looking statements usually could be recognized by means of forward-looking terminology equivalent to “could”, “would possibly”, “can”, “may”, “will”, “would”, “anticipate”, “consider”, “proceed”, “estimate”, “anticipate”, “forecast”, “intend”, “plan”, “search”, or “timetable”. These forward-looking statements, that are topic to dangers, uncertainties, and assumptions, could embrace our enterprise outlook, estimates of monetary efficiency, forecast enterprise plans, development methods and projections of anticipated developments in our {industry}. These forward-looking statements are based mostly on info at the moment obtainable to the Group and are said herein on the premise of the outlook on the time of this press launch. They’re based mostly on sure expectations, assumptions and premises, lots of that are subjective or past our management. These forward-looking statements could show to be incorrect and might not be realized sooner or later. Underlying these forward-looking statements are numerous dangers and uncertainties. In mild of the dangers and uncertainties, the inclusion of forward-looking statements on this press launch shouldn’t be thought to be representations by the Board or the Firm that the plans and goals shall be achieved, and buyers mustn’t place undue reliance on such statements. Besides as required by regulation, we’re not obligated, and we undertake no obligation, to launch publicly any revisions to those forward-looking statements that may replicate occasions or circumstance occurring after the date of this press launch or those who would possibly replicate the incidence of unanticipated occasions.
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