Huawei spin-off model Honor enters prime three in China cargo rating -research

SHANGHAI, Oct 28 (Reuters) – Honor, the Chinese language smartphone model spun out of Huawei Applied sciences Co Ltd (HWT.UL), noticed shipments soar within the newest quarter to develop into the nation’s third-ranked model, stated analysis agency Counterpoint Analysis, which tracks {hardware}.

The model’s swift rise comes after Huawei noticed gross sales tank following sanctions imposed by the US that prevented it from sourcing chips.

Honor bought 96% extra telephones within the quarter ending in late September than within the corresponding interval a yr earlier than, stated Counterpoint, to seize a share of 15% of the market in China.

It now ranks after Vivo and Oppo, with shares of 23% and 20% of the market, respectively.

Honor originated as a sub-brand of Huawei that specialised in low-end and mid-range gadgets. This yr, Huawei stated it had bought the division to a consortium of patrons together with the federal government of the southern boomtown of Shenzhen.

The corporate has ramped up promoting and advertising and marketing in China since. In August it launched its Magic 3 high-end line of telephones that sells for as a lot as 7,999 yuan ($1,250).

General gross sales of smartphones for the quarter fell 9% on the ear, as demand stayed weak on ever-lengthening improve cycles.

Xiaomi Corp (1810.HK) grew shipments 15% to realize a market share of 14%, placing it in fourth place. Apple Inc (AAPL.O) ranked barely behind, with a 13% share of the market.

Reporting by Josh Horwitz
Enhancing by David Goodman and Clarence Fernandez

Our Requirements: The Thomson Reuters Belief Ideas.