A citizen reveals Honor 50 smartphone on June 16, 2021 in Shanghai, China.
VCG | Visible China Group | Getty Photos
GUANGZHOU, China — Honor, the smartphone model Huawei spun off final 12 months, is starting to regain share in China’s fiercely aggressive cell phone market.
Honor notched a 15% market share in China in August, making it the third-largest smartphone participant within the nation — the primary time it has held that place in a 12 months, Counterpoint Analysis stated in a report on Wednesday.
The smartphone firm trails home rivals Oppo and Vivo. Gross sales of Honor gadgets rose 18% in August in comparison with July, making it one of many quickest rising manufacturers in China.
In November, Huawei bought its funds model Honor to a consortium of patrons together with the federal government of Shenzhen, the town the place its headquarters is positioned.
Huawei did that to make sure Honor survived as a result of U.S. sanctions on the Chinese language know-how big lower off provides to key elements and crippled its smartphone enterprise, which included Honor at the moment. Promoting it off allowed Honor to get entry to the important thing elements like semiconductors once more.
Honor’s resurrection will additional intensify competitors within the Chinese language market in H2 2021.
Tarun Pathak
analysis director, Counterpoint Analysis
“After being spun off from Huawei, Honor was in a position to restore ties with part gamers,” Tarun Pathak, analysis director at Counterpoint Analysis, stated in a press launch. “Since then, leveraging its sturdy R&D [research and development] capabilities, Honor has launched new merchandise and has been on a fast restoration path in China.”
In January, Honor launched a mid-range telephone referred to as the V40, adopted by the Honor 50 in June. This month, it launched the upper finish Honor 3 collection of smartphones which will likely be launched in China and different international markets together with Europe.
“Honor can also be concentrating on the premium phase with the Magic collection, thus increasing its portfolio throughout value bands,” Pathak stated.
“There was additionally a pent-up demand from the loyal Huawei and Honor shoppers who held on to their gadgets and didn’t change to different manufacturers. Its sturdy relationships with distributors additionally helped Honor relaunch merchandise on a big scale. Honor’s resurrection will additional intensify competitors within the Chinese language market in H2 2021,” Pathak stated.
Honor is concentrating on international markets however success there could be tougher to search out. Its international market share hit 3.7% in August, up from 1.5% in February, however that’s primarily because of positive aspects in China, Neil Shah, analysis director at Counterpoint Analysis, informed CNBC.
In worldwide markets, Honor will face stiff competitors from the likes of Apple and Samsung, in addition to China’s Xiaomi, which as continued to steal the market share misplaced by Huawei.
“Development exterior China is prone to be gradual, as loyalty within the mid-segment stays low and Honor can even should rebuild its distribution community. Then, there are additionally intensifying part shortages which may doubtless hinder Honor’s growth in 2021,” stated Varun Mishra, senior analyst at Counterpoint Analysis, in a press launch.
Mishra was referring to the scarcity of semiconductors that’s at the moment affecting industries throughout the board from autos to shopper electronics.
