Glass Animals’ runaway hit “Warmth Waves” has reached a brand new peak within the UK in every week that additionally noticed it hit one billion world streams throughout all platforms and enter Spotify’s world Prime 10.
In accordance with Official Charts Firm knowledge, the observe, first launched in June final yr, climbed 18-10 within the UK singles chart due to 25,206 gross sales, comprising 24,676 gross sales from streams and 530 downloads. It was streamed 2,814,809 occasions on audio platforms and 257,783 occasions on video. Up to now, it has bought 663,485 copies within the UK.
The tune’s mum or dad album Dreamland peaked at No.2 and has 36,191 gross sales up to now. The tune has additionally entered Spotify’s US chart at No.10. It has 545,696,050 world streams on the platform to this point.
The information reveals that Glass Animals have now turn into the primary UK band to interrupt into Spotify’s world Prime 10 since Clear Bandit in 2018. “Warmth Waves” is 2021’s largest tune on Spotify from a present British group. The observe has double platinum standing within the USA and was topped No.1 on Triple J’s Scorching 100 in Australia.
“Warmth Waves” has been an unbelievable journey, it is a very trendy hit,” Polydor co-president Tom March informed Music Week. “[Singer] Dave Bayley informed me that he knew he had one thing particular, but when he had informed me then fairly how far it could go I might by no means have believed him. From the second the document was launched it reacted, and 9 months from launch it’s nonetheless rising. It has reacted by the roof in each atmosphere, so we may learn the information and use it to assist take it to wider audiences.”
Supervisor Amy Morgan added: “Each time the tune is given a platform it appears to react and key moments within the marketing campaign have given it that platform. Some have been extra conventional, like radio playlists or the FIFA sync, after which some have been sudden, like a bit of Minecraft fan fiction that went viral.”
Not too long ago, the tune has been boosted by TikTok, as creator Juliette Cullen selected it because the backing to a video a couple of lack of curly fries in sure branches of McDonalds that went viral on the platform. On the September 3 chart, a close to 200% improve in consumption noticed it attain peak of No.18. This week, it climbed larger nonetheless.
Elsewhere in Glass Animals information, the band play London’s Alexandra Palace in November, whereas their new single “I Don’t Wanna Discuss (I Simply Wanna Dance)” was launched final week.
Take heed to the very best of Glass Animals on Apple Music and Spotify.
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