Apple’s has managed to carry on to its huge share within the premium smartphone section this yr, but once more abandoning its largest Android rivals in Samsung in its wake.
Primarily based on the report from Counterpoint, Apple’s world premium market share grew from 48% in Q2 2020 to 57% in Q2 2021. This was largely because of the iPhone 12 collection and the success it managed to garner. For these questioning, Counterpoint defines the premium market section as gadgets which are retailing over $400 that is roughly INR 30,000. With that stated, Apple’s efficiency within the ultra-premium section, the place gadgets are retailing at $800 (roughly INR 59,000) or above, can be commendable.
Apple was the biggest OEM within the #premium section throughout all areas
🚩#Apple gross sales ⬆ 74% YoY
🚩Robust momentum of the iPhone 12 collection
🚩#iPhone customers persevering with to improve to 5G
🚩Resilient provide chain managed #Elements shortages
🚩Gained from the decline of @Huawei pic.twitter.com/qsq2Z8Ijyr
— Arushi Chawla (@ChawlaArushi) September 15, 2021
Throughout the whole premium smartphone market, this explicit worth band accounted for 36% of the premium smartphone gross sales in Q1 2021, a progress of 182% year-over-year. Apple accounted for almost three-quarters of the gross sales on this band in Q2 2021, up from 54% that was final yr prior. Once more, that is largely due to the success of the iPhone 12 Professional and 12 Professional Max, because the report from Counterpoint suggests.
So far as the competitors is worried, Android OEMs struggled to maintain up with Apple within the premium market section. Samsung managed to hold on to a 22% share in Q2 2020, however this share dropped to 17% in Q2 2021. Counterpoint has identified that that is due to the availability constraints, however nonetheless, Samsung nonetheless managed to see a 13% sale improve within the premium class over this era.
Surprisingly, Huawei additionally remained the most important world smartphone producer within the premium class. Nonetheless, the Chinese language producer noticed a decline and fell to only 6% in Q2 2021 from 17% in Q2 2020. The rationale why Huawei continues to be on the radar is essentially attributable to its energy within the Chinese language market, the place it nonetheless ranks because the second largest OEM within the premium section.
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